For DTC Brand Owners
Scaling Brands With Smarter Retention
Scaling Brands With Smarter Retention
We help 7 & 8 figure DTC brands grow revenue with email, SMS, and retention strategies that drive conversions, increase LTV, cut churn, and boost profit margins.
We help 7 & 8 figure DTC brands grow revenue with email, SMS, and retention strategies that drive conversions, increase LTV, cut churn, and boost profit margins.
Book a Retention Audit
For DTC Brand Owners
Scaling Brands With Smarter Retention
We help 7 & 8 figure DTC brands grow revenue with email, SMS, and retention strategies that drive conversions, increase LTV, cut churn, and boost profit margins.
Book a Retention Audit
Worked With:
What We Do
What We Do
Retention Strategy
Advanced Lifecycle & Retention Strategy:
Lower CAC and maximize LTV with our lifecycle & retention strategies.
Email & SMS Marketing
Retention Strategy
Advanced Lifecycle & Retention Strategy:
Lower CAC and maximize LTV with our lifecycle & retention strategies.
Email & SMS Marketing
Book a Retention Audit
The “Why”
The “Why”
Your paid ads got expensive. Your CAC crept up. And your inbox revenue… coasts.
We install a retention system that pays for your next acquisition push: higher repeat rate, richer AOV, steadier cash flow — so you can scale on purpose.
Your paid ads got expensive. Your CAC crept up. And your inbox revenue… coasts.
We install a retention system that pays for your next acquisition push: higher repeat rate, richer AOV, steadier cash flow — so you can scale on purpose.
+17% repeat purchase rate in 60 days
+17% repeat purchase rate in 60 days
+22% email revenue in first 90 days
+22% email revenue in first 90 days
15% of total rev from SMS (0.2% unsubscribe/mo)
15% of total rev from SMS (0.2% unsubscribe/mo)
<0.1% spam complaint rate (deliverability safe)
<0.1% spam complaint rate (deliverability safe)
Services
Services
Lifecycle marketing that pays for your next CAC.We design, write, and operationalize email/SMS systems that increase LTV and margin, fast.
Lifecycle marketing that pays for your next CAC.We design, write, and operationalize email/SMS systems that increase LTV and margin, fast.
Email Lifecycle
What’s included:
Audit → Strategy → Flow architecture → Copy → Design → Build → QA → Reporting → Weekly tests
Core Flows:
Welcome (multi-path), Browse/Cart/Checkout Abandonment, Post-Purchase (education, cross-sell, UGC), Winback, Sunset.
Advanced:
VIP tiers, replenishment cadence, cross-category logic, review/UGC triggers, referral/loyalty tie-ins.
Outcomes:
+15–30% email-attributed rev; improved deliverability; more purchases per customer.
Email Lifecycle
What’s included:
Audit → Strategy → Flow architecture → Copy → Design → Build → QA → Reporting → Weekly tests
Core Flows:
Welcome (multi-path), Browse/Cart/Checkout Abandonment, Post-Purchase (education, cross-sell, UGC), Winback, Sunset.
Advanced:
VIP tiers, replenishment cadence, cross-category logic, review/UGC triggers, referral/loyalty tie-ins.
Outcomes:
+15–30% email-attributed rev; improved deliverability; more purchases per customer.
Email Lifecycle
What’s included:
Audit → Strategy → Flow architecture → Copy → Design → Build → QA → Reporting → Weekly tests
Core Flows:
Welcome (multi-path), Browse/Cart/Checkout Abandonment, Post-Purchase (education, cross-sell, UGC), Winback, Sunset.
Advanced:
VIP tiers, replenishment cadence, cross-category logic, review/UGC triggers, referral/loyalty tie-ins.
Outcomes:
+15–30% email-attributed rev; improved deliverability; more purchases per customer.
Social Proof
Social Proof
Skincare Brand — 90 Days
Context: $1.2M/mo, heavy promo reliance, low repeat.
Levers: Education-led Welcome, skin-routine post-purchase, replenishment timing by SKU.
Results: +24% email rev, +31% repeat in 90 days, spam rate <0.08%.
Pull-quotes: “We plan inventory around inbox revenue now.”
Skincare Brand — 90 Days
Context: $1.2M/mo, heavy promo reliance, low repeat.
Levers: Education-led Welcome, skin-routine post-purchase, replenishment timing by SKU.
Results: +24% email rev, +31% repeat in 90 days, spam rate <0.08%.
Pull-quotes: “We plan inventory around inbox revenue now.”
Skincare Brand — 90 Days
Context: $1.2M/mo, heavy promo reliance, low repeat.
Levers: Education-led Welcome, skin-routine post-purchase, replenishment timing by SKU.
Results: +24% email rev, +31% repeat in 90 days, spam rate <0.08%.
Pull-quotes: “We plan inventory around inbox revenue now.”
How We Work
How We Work
Audit & Forecast
We map your current flows, list health, and content. You get a prioritized roadmap and a conservative revenue forecast.
01
Audit & Forecast
We map your current flows, list health, and content. You get a prioritized roadmap and a conservative revenue forecast.
01
45-Day Rebuild
We relaunch pop-up, Welcome, Abandonments, Post-Purchase, and Winback. You get new strategy, copy, design, and analytics.
02
45-Day Rebuild
We relaunch pop-up, Welcome, Abandonments, Post-Purchase, and Winback. You get new strategy, copy, design, and analytics.
02
Compounding Wins
Weekly tests on offers, segmentation, send-time, creative, and product logic. We expand to VIP, replenishment, and seasonal plays.
03
LTV Ops Layer
We add direct mail, UGC/reviews, loyalty, and CX triggers to reinforce the story (and the margin).
04
LTV Ops Layer
We add direct mail, UGC/reviews, loyalty, and CX triggers to reinforce the story (and the margin).
04
04
Compounding Wins
Weekly tests on offers, segmentation, send-time, creative, and product logic. We expand to VIP, replenishment, and seasonal plays.
03
Compounding Wins
Weekly tests on offers, segmentation, send-time, creative, and product logic. We expand to VIP, replenishment, and seasonal plays.
03
What You Get
What You Get
Pop-Up System: Desktop/mobile, incentive strategy, 2-step capture, A/B roadmap
Pop-Up System: Desktop/mobile, incentive strategy, 2-step capture, A/B roadmap
Core Flows: Welcome, Browse, Cart, Checkout, Post-Purchase (1st–5th order), Winback, Sunset
Core Flows: Welcome, Browse, Cart, Checkout, Post-Purchase (1st–5th order), Winback, Sunset
Advanced Flows: Replenishment, VIP, Re-activation, Cross-category recommendation, Back-in-stock
Advanced Flows: Replenishment, VIP, Re-activation, Cross-category recommendation, Back-in-stock
Campaigns: Calendar, narratives, promos, plain-text + design variants
Campaigns: Calendar, narratives, promos, plain-text + design variants
Copy & Creative: Brand-true voice, conversion design, mobile-first layouts
Copy & Creative: Brand-true voice, conversion design, mobile-first layouts
Data & Testing: Weekly experiments, cohort LTV, deliverability, segment health
Data & Testing: Weekly experiments, cohort LTV, deliverability, segment health
List Growth: On-site capture, quiz/lead magnets, collabs
List Growth: On-site capture, quiz/lead magnets, collabs
Compliance: TCPA/CAN-SPAM/CASL best practices, preference centers
Compliance: TCPA/CAN-SPAM/CASL best practices, preference centers
Reporting: Revenue attribution sanity-checked, margins, and decision-ready insights
Reporting: Revenue attribution sanity-checked, margins, and decision-ready insights
Process
Process
Diagnose — 360° audit, segment health, revenue map, forecast.
Diagnose — 360° audit, segment health, revenue map, forecast.
Rebuild — 45-day sprint: capture, flows, creative, SMS, QA.
Rebuild — 45-day sprint: capture, flows, creative, SMS, QA.
Optimize — Weekly tests on offer, timing, segmentation, and creative.
Optimize — Weekly tests on offer, timing, segmentation, and creative.
Compound — VIP/replenishment, CX loops, loyalty, and direct mail.
Compound — VIP/replenishment, CX loops, loyalty, and direct mail.
Pricing
Pricing
We price on scope and expected impact — typically a fixed monthly for build + optimization, with optional performance upside. No long-term lock-ins; 60-day satisfaction guarantee.
We price on scope and expected impact — typically a fixed monthly for build + optimization, with optional performance upside. No long-term lock-ins; 60-day satisfaction guarantee.
Questions You May Ask
Questions You May Ask
"We already have an email person"
Website copy
“We tried an agency. It flopped.”
“We’re expanding retail; does email still matter?”
“Will this hurt deliverability?”
“How fast do we see results?”
"We already have an email person"
Website copy
“We tried an agency. It flopped.”
“We’re expanding retail; does email still matter?”
“Will this hurt deliverability?”
“How fast do we see results?”
"We already have an email person"
Website copy
“We tried an agency. It flopped.”
“We’re expanding retail; does email still matter?”
“Will this hurt deliverability?”
“How fast do we see results?”
Talk To An Operator
Turn customers into a growth loop.
Turn customers into a growth loop.
© 2025 Avanta. All rights reserved. Privacy • Terms.
© 2025 Avanta. All rights reserved. Privacy • Terms.